As publisher and owner of this sought-after annual travel guide, WSH&LA is extremely proud of the role the Visitors' Guide plays in helping drive the state’s tourism industry and in driving business to its advertisers’ doors. It is also proud to be partnering with SagaCity Media, Inc., to make the 10th anniversary edition even more effective for advertisers and more compelling for readers.

SagaCity is an award-winning media company known for its sharp design and creative editorial content. It publishes Seattle Metropolitan and Portland Monthly, both of which are the best-selling magazines in their markets, bar none. The SagaCity team shares WSH&LA’s commitment to boosting tourism to and throughout the Evergreen State and brings with its expertise in custom publishing a fresh, up-to-date perspective.

The 10th anniversary edition will build on what a reader survey in 2007 showed works year after year to make the Visitors’ Guide a valuable resource for visitors planning to travel in and around Washington State. It will continue to influence where and how they spend their money in Washington with a sharp new design and refreshed editorial approach. In addition to the Visitors’ Guide’s hallmark photography, handy maps and useful accommodations directory, the 2009 edition will allow readers to scan quickly for attractions that complement their interests or escort them through a travel narrative that inspires them to see and do more in Washington.

Fine-tuning Visitors’ Guide distribution is another key focus for the 10th anniversary edition. Washington State Visitors’ Guide 2009 will have a circulation of 290,000 and readership of 725,000 and will be distributed at popular visitor outlets in seven Western states and in Vancouver, BC and other Canadian cities. It will also reach Seattle Metropolitan’s and Portland Monthly’s affluent readers, a highly desirable demographic, which travels frequently in Washington State, when the Guide is mailed with their April 2009 editions.

Even with the expanded editorial content, enhanced visual presentation and the Visitors’ Guide’s ideal reader demographic, the advertising rates for Visitors’ Guide 2009 are more competitive and affordable than ever, making it possible for all categories of tourism businesses—from large chains and resorts, to independent hotels, B&Bs, retailers, restaurants, wineries, attractions, CVBs, DMOs, museums and more—to advertise. And advertising in the Visitors’ Guide goes a long way because each print ad comes with a presence on WSH&LA’s popular vacation-planning website, StayInWashington.com.

WSH&LA is confident that the Washington State Visitors’ Guide 2009 will be its best vacation planner yet. It will sing the praises of our beautiful state and as it encourages travel in and around Washington, it will help ensure that travelers stay longer, see more, and come back again and again…

For more information click here for your fax-back form or contact the SagaCity team directly at (206) 957-2234, ext. 107, so they can help you reserve space and plan your 2009 ad campaign.